This film explores the beautiful connection within family through the lens of food. It centers on two characters, a father and daughter that were presently far away in distance. As Kai, the daughter is an overworked student, in a moment of difficulty she remembers a moment where she found comfort in her dad through his food. A love an understanding that Is unspoken, and profound.
Have you Eaten? Animated Film
-
HYE is an animated film directed by Patty Pavida, it centers around a story of an overworked young adult who finds comfort in his father’s cooking.
Over time the director laid out that she needs the title-card to reflect the warmth & sort of cozy atmosphere the film builds.
-
In its multiple weights, Good Karma regular could emulate the the movement of cursive style typography in the title card itself. Good Karma Caps brings forth a playful legibility that worked for the content needed in the promotional material for the film.
-
Through the implementation, the why is to establish cohesive visual communication. This provided solutions that generate constant excitement for merchandise, events, and announcements.
I had the pleasure of interacting with the director of the film, and her needs were one of art direction in regards to the branding. With her film was already mid way through the production, the tone, characters, and plot were all set up.
In its multiple weights, Good Karma regular could emulate the the movement of cursive style typography in the title card itself. Good Karma Caps brings forth a playful legibility that worked for the content needed in the promotional material for the film.
A type system that centers around the warmth and humanistic feeling of the film. Good Karma can adapt in its legibility while preserving the impression that it is hand done.
