I’m a huge fan of this group and have loved their branding in their 20+ music career. As I have grown older, my love stays the same. I thought it’d be fun to bring one of their performances to life, Specifically, “You Got to Go” Live at Porchester Hall in the UK.

Im blessed to have collaborated with one

Through research, we found that while a plethora of stylistic inspiration is present in skateboarding culture, and used that to dictate type choice, and texture choices.

We found some inspiration in existing skate clubs in other places & took an existing logo, dissected what worked, and elaborated into our own.

By blending 3 marks that could work modularly by existing independently & as one, it provided broader opportunity for deployment. Grittiness was introduced by incorporating texture

Through the implementation, the why is to establish cohesive visual communication. This provided solutions that generate constant excitement for merchandise, events, and announcements.